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Professional
marketing means top dollar and a faster sale. REALTORS spend a lot of time
and energy making sure they know their local market inside and out. They
know the current market value of properties in your area and are your best
resource for determining and getting the best and highest price possible.
All REALTORS have access to all of their agency's resources and marketing
skills, ensuring that all potential buyers are quickly made aware of your
home.
Showcase
your home in the best possible light
"First impressions
count!"
As unfair as it might be to your home, after only fifteen
seconds most buyers have already developed a perception of your property
that will color their feelings during the rest of the showing and perhaps
dramatically affect how they perceive the value of the property. REALTORS
can offer a great deal of information and advice on how to significantly
increase your chances of obtaining the highest and best price for your
home.
Dealing
only with qualified buyers
REALTORS have access to pre-screened and pre-qualified
buyers who are really serious about buying in your neighborhood. They work
full-time making these connections and are literally the best source of
potential purchasers.
Negotiation
expertise
REALTORS do many things, but one of their most important
functions is to negotiate on behalf of their clients. When you sell your
house, you want the best price in a reasonable amount of time. Your REALTOR's
job is to facilitate this by drawing up legally binding contracts, assisting
in negotiating any offers, offering advice and perspective, and if needed,
acting as a mediator during any potential disputes between you and the
purchaser.
Professional
experience
A REALTOR brings to the table all of his or her knowledge, training and
negotiation skills, and will explain exactly what you can expect from the
buying/selling process. He or she will be able to explain your rights and
obligations help organize and strategize, and even discuss financing options.
Assist
with financing needs
REALTORS are familiar with all of the complexities involved
in the pre-qualification, approval and negotiation of mortgage rates. Like
many industries, banks are experiencing quite a bit of competition and
are often willing to flex from their quoted rates. Experienced REALTORS
can often assist in finding the most competitive rates and terms available.
Access
to Multiple Listing Services
REALTORS have exclusive access to the Multiple Listing
Service (MLS). It is one of the most effective marketing tools available,
giving all realtors nation-wide access to your property. The MLS system
also allows a REALTOR to examine all properties for sale and short-list
the ones that are right for you. This not only offers more choices but
also saves you valuable time and effort. |